Build Exactly What Your Customer Needs
You should not be constrained by your e-commerce platform when building your customer's site. If you need to adjust the checkout workflow, then you should be able to do it easily. With Commerce on Rails™, you have access to all the source code so you can change anything you need with ease. There are no cryptic design patterns or complex plug-in architectures to learn. And if you're stuck, you can always call up support.
Be Treated Like the Expert You Are
You are a developer. You may know Ruby on Rails, programming, XHTML/CSS very well. Hence, the documentation for the product should be written for you, providing insight into the code; it should not refrain from technical points.
Get the Help You Need When You Call Support
Support is key with any software. This is even more the case with E-commerce because your customer's revenue directly depends on how well their online store performs. With Commerce on Rails™, our mission is to provide quality support by skilled developers and project managers who deal with e-commerce daily.
Make the Development Fast and Profitable
The faster you can develop, the less it costs you, which makes for higher profit margins on every project. That's why COR is written entirely in Ruby on Rails.
Differentiate Your Customer's Storefront From Their Competition
Most online storefronts are alike in their feature sets. If you can differentiate your customer's storefront with nifty features like a super-easy AJAX-driven checkout process, that will mean higher conversion on the customer's store. The Commerce on Rails™ storefront is designed with theme support and AJAX right off the bat.
Make it Easy For Your Customer to Manage Their Store
You should not have to manage your customer's store. Clearly, the existing store management utilities that ship with most E-commerce platforms are not easy to use. COR ships with a Web 2.0 style, simple, intuitive, AJAX-driven web interface built with the end-user in mind. If your customer can't figure it out, its very easy to explain ;-)
